The offer to target customers
What does your product and/or service do? What benefits make your offer unique, or just different? What will motivate customers to switch to your product and/or service? How would you describe a typical customer for your product and/or service? How would you describe a group(s) of target customers?
The market potential
What is the market potential for your product and/or service? Is the market growing, staying the same, or declining? How many competitors are there? How will you compete (e.g. faster service, more convenient etc.)? What sales can you realistically achieve in the first 6 months? First year?
Reaching target customers
Which route(s) to access your target customers will you use e.g. website, shop etc. What promotional methods will you use (e.g. email, social media, advertising etc.)?
Provision of product and/or service
What resources do you need to get started – premises, equipment, machinery etc.? What is the key function in your business (e.g. scheduling drivers to collect and deliver parcels)? How much could you provide in total (hours available and/or maximum production)? Who will be your suppliers and/or subcontractors?
What relevant skills and experience do you have? Who will be responsible for what in your business? What skills and experience do other team members bring? Who will act as your Mentor/Adviser?
Will it break-even? What is your own financial contribution to the business? Is there any additional funding needed? Where will this come from (e.g. owners, friends, family, bank, business angels, venture capital) What will these funds be used for?