Looking for a seed capital investment for your startup venture? Make use of this sample template to create your business plan and improve your chances of attracting investors.
Define the company or your business in a single declarative sentence.
Describe the problem of the customer. Or the problem of the customer’s customer. Outline how the customer addresses the issue today.
Describe your company’s value proposition to make the customer’s life better. Provide some use cases.
Why now? Set-up the historical evolution of your category. Define recent trends that make your solution possible.
Identify your customers. Calculate the TAM (Total Available Market) – the absolute maximum that can be reached by the product; SAM (Served Available Market) – the fraction of the total available market that is accessed by the product now; SOM (Share Of Market) – the fraction of the served available market that the product controls.
List your competitors. Spell out your competitive advantages.
In most cases, customers will only buy a simple product with a singular value proposition. Describe your product line-up (features and functionality, architecture, intellectual property), and development roadmap.
Describe your revenue model and pricing. What is the average account size and/or lifetime value? Describe your sales and distribution model. List your customers or pipeline.
Make a list of: Founders and Management, Board of Directors and/or Board of Advisors.
A set of financial projections is included with this section automatically. You may leave some comments or assumptions.